Understanding buyer decision requires delving into the intricate realm of cognitive factors that influence product appeal. Feelings, subconscious perceptions and learned associations all play a role the final acquisition decision. Marketers exploit these psychological strategies to influence consumers, designing promotions that appeal on a funda… Read More

The field of advanced materials science is experiencing rapid progress with groundbreaking discoveries and innovations emerging regularly. Recent breakthroughs have concentrated on the development of novel materials with enhanced properties for a wide range of applications. These encompass areas such as energy conversion, aerospace, biomedicine, an… Read More

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